• Affordability Changed the Buyer. Has It Changed Your Conversations?,Lyle Wilks

    Affordability Changed the Buyer. Has It Changed Your Conversations?

    Today’s buyer is not the same buyer we were working with a few years ago. They are not just looking at bedrooms, bathrooms, school zones, and backyard space. They are looking at payment. They are looking at risk. They are looking at insurance, taxes, repairs, interest rates, savings, job security, a

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  • You may be chasing your peers, not your goals,Lyle Wilks

    You may be chasing your peers, not your goals

    Comparison does not just make you feel behind.It can quietly convince you to build a business you never actually wanted.That is the part I think a lot of real estate agents miss.We think comparison is just an emotional thing. We scroll Facebook or Instagram, see another agent’s listing, closing, awa

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  • If You Don’t Feel Confident Right Now, Read This,Lyle Wilks

    If You Don’t Feel Confident Right Now, Read This

    There is something I have noticed in a lot of conversations lately. Agents are not just asking about the market. They are asking about themselves. They are wondering if they know enough.They are wondering if they are saying the right things.They are wondering if they are falling behind with technolo

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