What Happens when Every Agent has the Same Tools?
What Happens When Every Agent Has the Same Tools? I’ve been thinking about something lately. What happens when every real estate agent has access to the same tools? AI. A CRM. Automated follow-up. Professional photography. Social media. Lead generation. Email marketing. At one point, having some of
The Market Isn’t Covering for Us Anymore
I have had a lot of uncomfortable listing conversations lately. And if I am being transparent, I do not enjoy them any more than anyone else does. Nobody wants to sit across from a homeowner and tell them their house may not be worth what they were hoping. Nobody wants to tell someone who was expect
Are You Creating an Experience or Just Closing a Deal?
What Is Your Standard? Our book of the month is The New Gold Standard by Joseph Michelli, a book about how Ritz-Carlton built one of the most recognized customer-service cultures in the world. And there is one question from the book that I haven't been able to get away from: What is our standard? No
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