• Why Community Might Be the Most Underrated Growth Strategy in Real Estate,Lyle Wilks

    Why Community Might Be the Most Underrated Growth Strategy in Real Estate

    There are a lot of things agents focus on when they think about growing their business. More leads.Better systems.More automation.Better branding.More content.Better scripts. And while all of those things matter, there is one piece of business growth that often gets overlooked because it feels less

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  • Things Buyers Say That Quietly Stress Real Estate Agents Out,Lyle Wilks

    Things Buyers Say That Quietly Stress Real Estate Agents Out

    Things Buyers Say That Quietly Stress Real Estate Agents Out (And What To Do When They Say Them)                     One of the interesting things about real estate is that buyers often say things that seem completely reasonable on the surface… but every experienced agent knows those phrases can car

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  • The Shiny Object Syndrome is costing you more than you think,Lyle Wilks

    The Shiny Object Syndrome is costing you more than you think

    The Shiny Object Syndrome Is Costing You More Than You Think Let’s just call it what it is — the shiny object syndrome is real. And if I’m being honest, I’m just as guilty as anyone else. Business slows down…We feel overwhelmed…Something isn’t clicking… And what do we do? We go looking. We start sea

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